Holiday check-up for the Pilates Method Alliance 42 days to Giving Tuesday

is PMAholidayready?

Mostly, yes. The 25th year looked the part, the board election is buzzing and 50.6k people follow along on Instagram. A few small things stand between PMA and a great December: the newsletter button on the homepage leads to a page that no longer exists, the conference page is still selling tickets for a weekend that's already happened, and nothing yet turns all that goodwill into renewals before the year closes.

Enquire about how we can help ↓ Jump to the quick wins
2ready
4nearly
4to do
A full room at a PMA conference general session Teachers moving together in a PMA workshop PMA members gathered at the general assembly
01 · Snapshot

Where PMA stands today

Ten things that decide how a membership season goes, checked from the outside on 20 October.

Social

Instagram

50.6k followers, close to 3,000 posts and a steady rhythm through conference and election season.

Ready
Identity

The 25th look

"Pilates Forward. Together." carries cleanly from tickets to gala to honourees. It reads like one year, not ten posts.

Ready
Sharing

Link previews

No homepage description, a square logo as the share image (served over http) and a small "summary" card.

Nearly
Social

Link in bio

The bio says "Discovery how you can get…" and the link page shares itself as "My Link in Bio Page".

Nearly
Content

Articles & sitemap

Last article 28 August. The sitemap still carries template slugs like "blog-post-title-two" and one with HTML baked into the URL.

Nearly
Housekeeping

Small print

Footer says ©2025, the Code of Ethics is a PNG image, and the hotel links carry a "utm_source=chatgpt.com" tag (we've all been there).

Nearly
Email

Newsletter sign-up

The homepage SUBSCRIBE button opens a Constant Contact page that reads "This page is no longer active".

To do
Website

Conference page

Still says "Register today" and "Join us in West Palm Beach this October". It also calls itself a Summit and a Conference.

To do
Season

Year-end membership

No Giving Tuesday, gift membership or "renew before January" moment anywhere yet.

To do
Paid

Paid social

We couldn't find PMA ads in Meta's Ad Library, so the conference crowd isn't being asked back.

To do
02 · How we can help

Two ways to a better December

Do the small fixes yourselves (they're all on this page). For the bigger ones, here's what we'd take off your plate before the year closes.

Option A · Holiday Sprint

Quick wins 01 to 05, done before 20 November

  • Newsletter sign-up fixed and moved up the homepage
  • Conference page turned into a thank-you, recap and 2027 save-the-date
  • A "meet your new board" announcement kit for web, email and Instagram
  • Share images and descriptions for the pages people actually forward
Enquire about this →
Option B · 25 Years, Wrapped

A year-end campaign that ends in renewals, ready by 1 December

  • Campaign concept and art direction in the 25th identity we already know well
  • 25 days of posts and Reels, one milestone a day, 1 to 25 December
  • Three emails: Giving Tuesday, renew-or-gift a membership, a new-year welcome
  • A "my PMA year" card members can share, plus retargeting for conference visitors
Enquire about this →
Free · Look under the hood

Put numbers on this

Give us view-only access to Google Analytics and Constant Contact and we'll come back with a 30-minute call: where sign-ups leak, which emails get opened, and what a renewal push could realistically bring in.

Enquire about this →
Enquire by 6 Novemberto start in time for Thanksgiving week. Email Sec at seckin@curiousbrand.co.uk
Why us

We designed the branding for PMA's 25th year and a conference identity before it, so we know the look, the members and the calendar. Today we work with Pilates brands including BASI Pilates, BASI Systems and Pilates of San Diego, which keeps us curious about how teachers, studios and educators actually decide.

03 · The season

A new board, then five busy weeks

Voting closes on 24 October. A month later the American holidays arrive back to back, and for a non-profit with a global membership, Giving Tuesday is the one that matters most.

New-board window: announce, introduce, thank votersRenewal and gift-membership window
Fix this first

The homepage newsletter button goes nowhere.

The SUBSCRIBE button at the bottom of the homepage points to lp.constantcontactpages.com/su/sl6N7md/newsletter, which now shows "This page is no longer active". The conference page uses a different form that still works (lp.constantcontactpages.com/sl/FBmjcYS). Point the homepage at the working one today (ten minutes, tops) and you stop losing sign-ups right before the season you'll most want to email them.

04 · Instagram

The audience is there. The question is what they're asked to do next.

50.6kfollowers
2,939posts
25board candidates
11–24October voting
  • WorkingThe 25th identity holds together across tickets, gala, honourees and voting. The cork-board voting post is a lovely change of texture.
  • WorkingThe candidate grid gives members faces to vote for, from Anita Horry to Junya Takeda. People tag their own teachers in the comments.
  • Fix"Discovery how you can get…" in the bio, and a link page that introduces itself as "My Link in Bio Page" when shared.
  • ShiftThe feed is all October. Once the gala posts settle, the next story is the year itself: 25 years told one day at a time, ending in a reason to renew.
A comment worth reading twice

"What is this? Another way to get certified?"

Under the board-candidates post, with eight replies. Even engaged followers aren't always sure what the Alliance does for them. That's the gap a year-end campaign can close.

05 · Website, links & tags

Found by members, fuzzy to everyone else

The Squarespace site is clear and well organised. What follows is mostly invisible to visitors and very visible to Google, AI answers and anyone sharing a link.

WhereWhat we foundPriority
Homepage newsletterSUBSCRIBE leads to a retired Constant Contact page. The working form lives only on the conference page.High
Conference pagePost-event, it still sells $695 tickets and $160 gala seats, says "this October", and the URL says /25th-anniversary-summit while the nav says Conference.High
Homepage metaNo meta description, so Google writes its own. Title is just "Pilates Method Alliance".Medium
Share imageEvery page shares the 1080px round logo over http:// with a small summary card. A 1200×630 image per key page would do far more on WhatsApp, LinkedIn and email.Medium
Navigation"What is the PMA?" lives at /what-is-pilates, and "Our Community → Learn more" sends visitors off to Facebook.Medium
SitemapTemplate slugs (blog-post-title-two, -three, -four), random-hash slugs and one URL with HTML in it (span-classsqsrte-text-color-accent…).Medium
ImagesHomepage visuals are named "Untitled design (80).png" and similar, mostly without alt text. Easy wins for accessibility and image search.Low
Footer©2025, a Code of Ethics published as a PNG (not readable by search or screen readers) and a Zendesk address as the public email.Low
Tracking tagsTwo hotel links carry utm_source=chatgpt.com and the map link entry=gmail. Harmless, but it muddies anyone's analytics.Low
Round PMA logo, square
pilatesmethodalliance.orgPilates Method Alliance(no description)

Today: how the homepage looks when someone shares it.

Pilates Forward.
Together.
pilatesmethodalliance.orgPilates Method Alliance · The professional home for Pilates teachersStandards, education and community for 5,000+ members in 40+ countries.

After: a landscape image, a searchable title and a line that says why to click.

06 · Before 15 November

Eight quick wins

In order of impact. The ones marked DIY your team can do this week. The rest we can run for you.

01

Fix the newsletter button

The homepage form is retired; the conference page form works.

Point SUBSCRIBE at the working form, and lift it higher on the page than the footer.

Ten minutesDIY
02

Say thank you on the conference page

Still selling tickets for 17–18 October.

Recap photos, the seven honourees, a short highlight film and a "be first to hear about 2027" sign-up.

Two daysWe can run this
03

Introduce the new board properly

25 candidates had their moment; the winners deserve a bigger one.

A carousel, a short email and an updated Board page in the week after 24 October.

Two daysWe can run this
04

Fix how a shared link looks

Square logo, no description, http image.

Meta descriptions and 1200×630 share images for Home, Membership, ITTAP and the conference page.

A couple of hoursDIY
05

Tidy the link in bio

A typo in the bio and an untitled link page.

"Discover", a page title, and links that match the season: board, renew, newsletter.

Half an hourDIY
06

Give membership a season

No renewal or gifting moment before January.

A Giving Tuesday ask, a gift membership for students and new teachers, and a "renew before the new year" email.

Three to four daysWe can run this
07

Clean the sitemap and footer

Template slugs, ©2025, Code of Ethics as an image.

Redirect or remove the leftovers, update the year, publish the Code of Ethics as a page.

Half a dayDIY
08

Ask the conference crowd back

No paid social found.

A small retargeting budget for site visitors and Reel viewers, pointed at membership and gift membership.

One conversationWe can run this
07 · Beyond December

Five moves for 2027

The holiday fixes buy PMA a good December. These build an Alliance people understand, join and recommend all year.

Clarity

Answer "what is this?" once and for all

A one-page story of what members get, in teachers' words, used everywhere from the bio to the renewal email.

We'd start with: five member interviews.

Events

A 2027 conference identity, early

Announce the next gathering while the 25th is still warm, with a look that's ready for tickets by spring.

We'd start with: a save-the-date and three directions.

Search

Be the answer to "how do I get certified?"

Clear NCPT and ITTAP guides that Google and AI assistants can quote, instead of studio blogs paraphrasing you.

We'd start with: a question map and the first guide.

Community

Members as the showroom

A monthly member spotlight across 40+ countries. The candidate grid proved people love seeing their own teachers.

We'd start with: a template and the first four stories.

Authority

A yearly "State of Pilates" report

The panel at the conference already gathered Balanced Body, Polestar and others. Turn that conversation into an annual report the industry cites.

We'd start with: a member survey and a report format.

08 · The big idea

25 days. 25 years.

PMA turned 25 this year, and December has exactly 25 days before Christmas. One day per year, from 2001 to 2025: a milestone, a member, a photo from the archive. Day 1 lands on Giving Tuesday, the last days hand over to gift memberships, and the whole thing ends with members sharing their own "my PMA year" card. This is Option B above.

Tap a dayEach square is one December day and one year of PMA. The dotted ones carry the campaign's big moments.

Pilates forward. Curious about what's next.

How we checked: public pages of pilatesmethodalliance.org, its page tags, robots.txt and sitemap, the newsletter links on the homepage and conference page, the @pilatesmethodalliance Instagram profile and recent posts, the linkin.bio page, and a Meta Ad Library search, all on 20 October 2026. We haven't seen PMA's analytics or email data, so we've avoided guessing at numbers.